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A 2-Day Step-by-Step Strategic Marketing and Business Profitability Retreat

Thursday and Friday, September 15 & 16, 2011

How many of these statements ring true for you?

I can’t remember the last time I wrote out an action plan
Putting a plan together sounds like too much work
Planning marketing activities for my business is so HARD and doesn’t bring me joy.
If I write it down my goals, then it will be obvious how far I fell short of them. I’d rather not know.
I’m afraid to make a commitment to a written plan, so I’ll just keep it in my head.

So tell the truth, when was the last time you actually mapped out some kind of marketing plan or strategy for your business? Did you construct a process to help take you there? If you did make plan, did you do it all on your own? That can be a really hard thing to do.Preparing a strategic growth plan or even a marketing plan can be difficult if you don’t have someone to guide you through the process. Things would be so much easier if you had an expert guide to walk you through a step-by-step process that provided you with a full blown packaged plan when you were done.

Think about how easy it would be to take one or two clearly defined actions each week that helped you attract your perfect, ideal clients to your business. You wouldn’t even have to think a much about it. You’d just do what was next and celebrate each accomplishment, each step that moved you closer to your goal.

If this sounds really good to you, then I have the PERFECT OPPORTUNITY for you.

A Step-by-Step Guided Process to Strategic Marketing and Business Profitability

Thursday and Friday, September 15 & 16, 2011

In San Antonio, Texas

If You Are You Interested In:

Earning more money
Having more clients
Struggling less with marketing and sales
Getting unstuck and creating momentum
Moving forward in a way that inspire you
Having an actionable marketing map
Growing your business or practice
Being more successful
Feeling more in control of your business and life
Running your business instead of it running you

If you answered, “yes” to many of these questions, then you need to be at this Retreat!

Who Should Attend?

If you own a small business or are self-employed, then this retreat is for you. Here are just a few of the types of businesses that will benefit:

Coaches, Speakers, Trainers, Healers, Authors, Consultants, Image Consultants, Multi-Level-Marketing Associates, Web-Designers, Realtors

Why This Event Is Important

Here’s the thing, when you stop working on your business, your business stops working!

I could go on and on with countless sales pages, but the truth is, I don’t have that kind of time. Not to mention that my style is more direct than that. So I’ve included the most important information I could think of, laying it all out in a simple question and answer format.

This is what you need to know. If you want any of the things listed in the bullet points above, then just skip ahead and read about the location, date and cost details, complete the Application at the bottom and send it to me, ASAP.

Here’s What This Retreat Is All About…

Developing a twelve-month (12) strategic plan for your business’ growth, expansion and marketing
Marketing activities that get results
Breakthrough invisible barriers that have you stuck
Using public speaking as a leveraged marketing tool
Get solutions to your most difficult problems and issues
Making focused time to work ON your business instead of doing the work of your business
Gaining support, encouragement and insight from peer-business owners as they brainstorm ways to help you reach your goals
“Hot Seats” – (strictly voluntary) 3 individuals will receive focused group attention for 20 minutes to receive insight and ideas on specific challenges or issues
Gain new skills to take your business to the next level
Balancing concentrated work with relaxation during the retreat will begin to model the balance you really need to sustain a successful business over the long term

Why You Should Attend This Retreat

First, most small business owners waste gobs of time, energy and money marketing to the wrong segment of the population. They never stop long enough to clearly state their goals, identify their ideal clients, understand their client’s language and target just those with their market.

Secondly, most don’t know what activities to focus on and in what order to do them. They throw a few emails out there hoping for a bite. Or send out a newsletter or a couple of post cards which get no response, not realizing that their message was never clear in the first place, so their potential client didn’t know how to respond.

And thirdly, rarely do they develop a plan and then work the plan until they get results. Instead, they try a few things with hit or miss results and then call it quits saying that marketing doesn’t work or blaming the “poor economy.”

One mistake I’ve noticed with many small business owners I know and consult with, is the need to carve out time to plan how they want to grow their businesses. Rarely, do they take the time to think through and structure a growth plan or marketing map to support their intended growth. Most fly by the seat of their pants and have been fairly successful doing so. That may have worked well enough in the past, but resting on past success rarely takes a business to the next level or keeps a consistent level of income flowing in.

You see, most business owners are too busy doing the work of their business to take time to plan their futures. It’s really hard to separate themselves from the day to day operations to explore new possibilities and opportunities. Even if they have a few new ideas, those ideas rarely reach fruition because there wasn’t ample time to explore them and map-out an action plan of the necessary steps. As a result, the business owner keeps doing what he or she has been doing, hoping, wishing and desiring a different outcome, with little or no improvement. So, they waste countless hours spinning their wheels trying to determine appropriate marketing activities, when to do them and what audience to target; only to throw their hands up in the air and bury their heads in the operation once

What This Retreat is All About

What this retreat is about is a step-by-step, guided process through which you will create a business profitability/growth plan and a marketing map. Before you leave you will determine the marketing activities for the next 12 months that will result in you having more clients and making more money with a lot less stress.

What You Will Gain By Attending

You’ll Learn How To…

Identify your ideal clients and discover where to find them
Structure your marketing activities with an easy to follow map
Use public speaking, workshops and brown bag lunch presentations to grow your business
Learn a simple structure for your talks to gain new clients
Get past the invisible barriers that have your stuck in neutral
Do away with the fear that keeps you from stepping out BIG
Focus your actions to get the greatest results
Speak the language of your potential clients in all your marketing materials

You’ll Gain…

Personal power by developing your own marketing map
Clarity around your businesses goals
Freedom from limiting beliefs that have held you in place – keeping you from launching into what’s next for you
Confidence that you are able to successfully market yourself and your business
Supportive business relationships and friendships
Creative ideas for marketing and advertising your products and services
A strategic profitability/growth plan and a marketing map to keep you on the revenue path

Why You Should Say, “NO” To This Retreat

Say, “NO” to this retreat if…

You have everything you need, a clearly defined action plan and you are taking action and getting the results you want
You are not serious about making considerably more money, more than you did during the past 12 months
You don’t have something of value to offer your customers and clients
You are not committed to working for your success
You want to stay right where you are for another year with little or no growth

And PLEASE do not sign up for this retreat if you want to continue to spin your wheels and get the same results you’ve already gotten.

Why Is This A Two-Day Retreat?

Simply put, it’s just not possible to get it done in one day. The fact is, this should probably be a three day event, but I know that it is difficult to get business owners away from their operations for that length of time.

Additionally, since there will people from various industries present who are ready and willing to share ideas and help you develop your marketing map, they will need time to get to know you and your business.

What’s the Retreat Format?

Participants will be asked to complete a questionnaire in advance of the retreat to help focus their time and attention. A little bit of pre-work will pay off BIG-TIME when it comes to developing a personal action plan during the retreat.

During this two-day event, I will be facilitating, lecturing, leading individual hands-on activities. There will small group discussions, large group discussions and “Hot Seats’ to help you create your plans and give you the tools you need to grow your business.

What Is The Investment to Receive This Level of Clarity and Momentum for Your Business?

How many new clients could you bring into your business right now if only the right people knew about your products and services and were ready to buy? Think about that number over a period of one year. Roughly, how many did you bring in last year? How many more might be possible with focused attention, the right activities and targeted marketing?

Here’s another way to look at it. Take just a minute to really think about the value of just one new client or customer. What is one client worth to you, on average, over the period of one year?

Let’s say for example, that one new client is worth a minimum of $1500 annually. This probably on the low side, but it’s a nice round number to work with.

Is 8 new clients over the number you had last year a reasonable number? (This is on the conservative side, of course.)

So now, let’s run the numbers

8 New Clients X $1500 income annually = $12,000

How would an additional $12,000 look on your business’ bottom line? It sounds pretty good to me.

An investment in yourself and in your business is priceless. You will take away from this retreat new knowledge, information, plans and experiences that will stay with you for a lifetime. You will use what you’ve learned over and over again as your business grows and matures.

The actual value in terms of the information you will received and the process you will learn is worth well over $3,500. However, the cost of the retreat is only $397. That’s less than $200 a day. And I will never offer it at this low a rate again.

Here’s what’s included:

You get…

Solutions to specific challenges and issues
2 full-days of guided explorations and planning so that you start gaining new clients immediately
A structured environment to develop your map or plan with the help of others doing the same thing
A notebook to organize your notes, activity sheets and a safe place to keep your plan
A process you can use over and over to create sustainable, real world, workable action plan
A marketing plan to take home and implement immediately
Proper language to attract your ideal clients
Breakfast and lunch on both days and coffee breaks through the event

That’s a ton of value for $397.

But there’s a catch. There are only 5 seats remaining! This retreat is intended to be an intimate meeting of professionals ready to step into their power and onto the next rung of success.

So, if you are that person and you know that you are ready for such an adventure - an adventure in growth and achievement – then complete the Retreat Application below and return it to me via email, as soon as possible. Your Application will be time-stamped upon its arrival to ensure fairness.

The reason for an application process is to make sure that this event is a perfect fit for you and your business. I need to know where you are in the life of your business and if you are poised and positioned to step up at the same rate as the other members attending. If you are not, it’s not a problem. It just mean that a different program would be more appropriate for you. So get your Application completed and sent to me ASAP! I will notify you within 24 hours of receipt of your application.

Payment Details

A 50% non-refundable deposit ($247) needs to post marked by Wednesday, August 17, 2011. Make checks payable to “Simply The Best”. Pay Pal may be used with an additional service fee of $25. Contact me directly if Pay Pal is the route you prefer to take. The balance ($150) is due Wednesday, September 7, 2011.

Guarantee

If six months from the final Retreat date you are not attracting more clients and earning more money after having attended both days, developed and implemented your strategic marketing and business growth map, I will gladly refund your full registration fee. I make this promise to you, because I believe in you and the process, that I know you can’t help but succeed

So, Where Is This Fabulous Strategic Marketing and Business Profitability Retreat Taking Place ?

It's happening Thursday, September 15 and Friday, September 16, 2011 in San Anotnio Texas

Hotel Information:

Sheraton Gunter Hotel (In beautiful downtown San Antonio, Texas, just steps from the famous Riverwalk)
205 E. Houston Street
San Antonio, TX 78205
Phone: 210-227-3241

http://www.gunterhotel.com/

I’ve have chosen a spacious and luxurious hotel for our retreat. The sleeping rooms are beautifully appointed with luxurious bedding and lovely décor. And the staff here is wonderful, ready to accommodate our needs. (Did I use the word “luxurious” twice in the same paragraph? That because this hotel is just that – luxurious! I wanted my friends to experience luxury.)

Group Room Rate: $119 per night, plus room tax and incidentals

Making Reservations: When making your reservation, please tell the hotel that you are with the “Simply The Best” group arriving September 14^th. Reservations must be made by Friday, August 19, 2011 to guarantee the room rate. Reservations: 210-227-3241

Ground Transportation From the Airport to the Hotel
Unfortunately, the hotel does not have their own shuttle to transfer guests to and from the hotel.

A Taxi Cab is the most direct method of transportation between the airport and the hotel. The cost runs approximately $25. You may want to coordinate your arrival with another attendee to share a cab or ride on the same shuttle. However, the shuttle will stop at several other hotels which will delay your arrival. See below.

GO Airport Shuttle, San Antonio International Airport's authorized and single shared- ride shuttle service. Shuttles depart from 7 a.m. to 1:30 a.m. daily to downtown hotels every 15 minutes. Passengers may purchase tickets at the airport's baggage claim area. Ticket rates are $18.00 per person to downtown hotels or $32.00 for a round-trip ticket. Service to other residential or commercial areas is available and rates vary by zone.

Air Travel
Southwest has many flights in and out of San Antonio daily.

Most major airlines fly into San Antonio, so you should not have trouble finding a flight. Make your reservations soon to get the best rates.

Here’s Your Retreat Schedule

Wednesday, September 14
2:00 pm – On              Check in to the Hotel
5:30 pm – 7:00 pm      Cocktails in McLeod’s Lounge – Lobby Bar             OYO

Thursday, September 15
7:00 am – 8:30 pm      Breakfast–Barron’s Restaurant (private area)      INC
8:30 am – 12:00 pm    Meeting & Coffee Break – Robert E Lee              INC
12:00 pm – 1:00 pm    Lunch – Barron’s Restaurant (private area)        INC
1:00 pm – 3:30 pm      Meeting & Coffee Breaks – Robert E Lee                INC
3:30 pm – 6:00 pm      Relaxation Time – on the Riverwalk, pool, shopping, napping

6:00 pm – 9:30 pm      Special Surprise Event                                            INC

Friday, September 16
7:00 am – 8:30 pm      Breakfast – Barron’s Restaurant (private area)       INC
8:30 am – 12:00 pm    Meeting & Coffee Break – Robert E Lee                   INC
12:00 pm – 1:00 pm    Lunch – Barron’s Restaurant (private area)            INC
1:00 pm – 5:15 pm      Meeting & Coffee Breaks – Robert E Lee                 INC
5:15 pm – 5:30 pm      Closing Ceremony

6:30 pm Dinner together on the Famous San Antonio Riverwalk                OYO

Saturday, September 17
Check out of Hotel

OYO – On your own
INC – Inclusive of retreat registration fee

The following meals and food & beverage are provided as a portion of your Retreat Registrations Fee – Two breakfasts, two lunches, coffee/beverage breaks (2 per day) during the meeting both days, plus the meeting room for two days and retreat materials.

About Me – Cheryl C Jones

For the past 20 years, I have worked with companies large and small from various industries turning casual customers into raving fans, and everyday employees into loyal, committed supporters.

Through a variety of programs, from company-wide strategic planning to employee customer service training, each organization received customized solutions to meet their unique needs. Most notably, was the San Antonio Spurs basketball organization, where I spent 7 seasons assisting them in raising the bar on service levels and thus increasing revenues from season ticket sales.

Over the past two years, five of my past larger clients have been recognized on the “Best Place to Work in San Antonio List.” Many of my smaller clients have experienced growth both financially and physically by adding additional locations to accommodate the customer demands for their products and services.

I am certified as Spiritual Business Building Coach, an Advanced EFT Practitioner and an experience Emotion and Body Code Practitioner.

Final Thoughts

This retreat will be one to remember. I am convinced that you will walk away ready to take on the world. All you have to do is choose to do so. Are You Ready? Then complete the Application below and send it to me. I can’t wait to talk with you.

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Retreat Application

Deadline is Thursday, August 18, 2011

Copy and paste the contents of this Application into an email, complete it and send to me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Name:

Phone number: Work -                                    Cell -

Email Address:

Physical Address:

Business Name:

Industry:

Number of Years in Business:

Approximate Annual Income for:

            2010:

            2009

            2008

Number of employees: Fulltime ___   Part time ____ Virtual: ___ Volunteer __

1.      I am in the business of:

2.      The difference or transformation I provide to my clients is:

3.      My marketing message is:

4.      The areas of my business that I am having the most difficulty with are:

5.      I have the support of friends and family behind me and my business. Yes/ No

6.      I am aware of the limiting beliefs and statements I make to myself about my ability to really succeed in business. Yes/ No

7.      I have clearly defined my financial goals for the next 18 months. Yes/ No

8.      I am ready and committed to stepping into greater success. Yes/ No

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Retreat